Trade Show promotion via E-Blasts and E-Newsletters, Post #4

I like E-Blasts and E-Newsletters as a form of pre-show advertising for small companies. They are very economical and effective tactics. You get statistics on how people respond to your effort via click-thru data to your website. And, you can get actionable leads before the show even starts. Print ads don’t give you this kind of immediate feedback.

February 13, 2011

by Ted in Sales Management, Trade Show Marketing, Trade Show Planning, Trade Shows

Cha! Ching! Using Your Sales Channel to Drive Prospects to Your Exhibit! Post #3

Of all the trade show promotional programs, initiating a sales contest (extra incentives) to motivate your reps to encourage medical professionals to visit your exhibit may be the most cost effective. Another nice thing about incentivizing the sales channel is that you only pay on results.

February 11, 2011

by Ted in Marketing Management, Trade Show Marketing, Trade Show Planning, Trade Shows

Cha! Ching! Attracting and Driving Prospects to Your Exhibit! Post #2

The primary goals of most trade show exhibits are to get immediate sales and obtain leads that will result in sales in the near future. As a small to medium sized business, how can you break through all the marketing noise made by the large companies to attract prospects to your exhibit? Over the next few blog posts, let’s look at some economical tactics that can be used to move people to your exhibit.

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Trade Show promotion via E-Blasts and E-Newsletters, Post #4

Cha! Ching! Using Your Sales Channel to Drive Prospects to Your Exhibit! Post #3

Cha! Ching! Attracting and Driving Prospects to Your Exhibit! Post #2

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