Medical Devici, stick your toe in the Twitter Pool. Here is how to start. It’s easy!

Reading time: 4 – 6 minutes Nothing like a long flight from Europe to crank out a couple blog posts. “Medical Devici” is not a misspelling. It is my new word of the community of medical device people. I don’t know about you, but my first impression of Twitter® was that it was a lot […]

March 13, 2011

by Ted in Marketing Management, Social Media, Twitter

Pop Quiz – How many Twitter accounts does the FDA and these Pharma & Medical Device companies have? Medtronic, Pfizer, Genentech, Baxter, Novartis, Zimmer, Abbott Medical Optics, J&J and Bausch + Lomb?

Reading time: 2 – 4 minutes One thing I will say is that the pattern is that industry leaders are trending toward leading in social media. Second and third place contenders in product categories both in medical devices and pharma tend to be lagging far behind in social media. Below, I list how many Twitter® […]

March 4, 2011

by Ted in Trade Show Marketing, Trade Show Planning, Trade Shows, Twitter

Tweet your way to Trade Show success!! Post #5

Reading time: 4 – 6 minutes This is the fifth post in a series on getting the most out of your trade show participation (trade show ROI). If you want to subscribe to my blog, you can chose either an RSS feed or an email subscription. Also, comments and input are appreciated!! If you would […]

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Tweet your way to Trade Show success!! Post #5

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