by in Covid-19 and Medical Devices, CRM, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Leadership, MedTech Podcast, MedTech Sales, Virtual Communication, Virtual Prospecting, Virtual Selling

Episode 49 – Prospecting in the MedTech New Normal

Reading time: 2 – 2 minutes “What advice do you have related to prospecting for new customers in this new normal?” This is the most frequent question I get from MedTech executives, sales leaders and field salespeople.  You can’t start the sales process unless you have a prospect!  So, I decided to make the answer […]

by in Covid-19 and Medical Devices, Entrepreneurship, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medical Devices Future, Medtech, MedTech Future, MedTech Leadership, MedTech Podcast, MedTech Sales, Telemedicine, Virtual Communication, Virtual Selling

Episode 42 – In the C-Suite with Jennifer Fried, CEO, ExplORer Surgical

Reading time: 2 – 4 minutes Surveys indicate that virtual support in the operating room and procedure room is here to stay. From the “back of a napkin” to commercialization, Jennifer Fried has led the ExplORer Surgical team to success. They are busy staking out a position as a leader in virtual support to medical […]

by in Covid-19 and Medical Devices, Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Sales, Virtual Communication, Virtual Presentations, Virtual Selling

Episode 41 – Bridging the Virtual Gap – Connecting with Customers on Camera

Reading time: 3 – 5 minutes Talking and listening on-camera are not natural skills. MedTech sellers have rapidly been trained to adopt new tools, new platforms and fresh messaging they need to succeed in a virtual world.  Yet most are left using trial and error to figure out how to use video to connect with […]

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