by in Covid-19 and Medical Devices, Demand Generation, International Marketing and Sales, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Podcast, MedTech Sales, Trade Show Marketing, Trade Show Planning, Trade Shows, Virtual Events, Virtual Trade Shows

Episode 37 – The Virtual Trade Show Panel – A Panel of 5 Executives

Reading time: 3 – 4 minutes What does a box truck have to do with Virtual Trade Shows?  You will find out in this episode. I gathered 5 executives from the MedTech Leaders Community to discuss Virtual Trade Shows.  We review the 2020 Virtual Trade Show experience.  We discuss what worked and what didn’t work.  Then we talked about […]

by in Covid-19 and Medical Devices, International Marketing and Sales, Medical Device, Medical Device Marketing, Medical Device Sales, Medical technology, Medtech, Trade Show Marketing, Trade Show Planning, Virtual Communication, Virtual Events, Virtual Trade Shows

Episode 21 Part 3 of 3 – Virtual Trade Shows and Alternatives – What the Doctors Say

Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts?  In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. We talk to an ophthalmologist, a radiologist, an emergency medicine physician, a […]

by in Covid-19 and Medical Devices, Events, Medical Device Marketing, Medical Device Sales, Trade Show Marketing, Trade Show Planning, Trade Shows, Virtual Events, Virtual Trade Shows

Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem

Reading time: 2 – 4 minutes In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem.  One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention & Exhibitors Association (HCEA).  Our other guest is Mike Ellery, Chief Creative Officer, Sparks Marketing Corporation, […]

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